No logo revisited: Obama in the steps of corporate brands
This article was published more than ten years ago. The information it contains may be incomplete or out of date.
Ten years after the publication of "No Logo", Klein looks at how Obama created a brand that won him the Presidency. Will his failure to live up to his lofty brand cost him?
Text extracted from a 10th anniversary edition of No Logo to be published by Fourth Estate on 21 January. Read more